![]() The number of quick answer boxes and featured snippets were steadily increasing up until 2016 when they were finally officially announced by Google as Featured Snippets (many of us had been already calling them that).Īt that point the search community started distinguishing between " Answer Boxes" (those that come directly from Google's Knowledge Box and include no source) and " Featured Snippets" (those sourced from top 10 Google's listings for each given query). More Sources in Answer BoxesĪt around 2015 Google started showing prettier "Quick Answer" boxes and the search community started referring to them as featured results: Those that did include the "Source" link were not that common and those sources were very limited (seemingly from Google's partnerships). The majority of them stated the information from Google's own knowledge base: It was a constant cause of irritation from the webmasters who felt those moves aimed at reducing click-through to their listed pages and encouraging users to continue using Google.īack in 2013 featured snippets were called "quick answers" and only few of them actually cited the source in a most unobvious way: You may not remember, but Google started experimenting with generating quick answers long ago. Image source: When Did Google Introduce Featured Snippets?īelieve it or not, this is not a new feature. Where being in the first ten results guaranteed you a certain level of success, now it would take you to actually scroll to even see #1 result. ![]() Second, it moves results further down the page. It puts you right there at the top, in a big and bold way that attracts clicks and builds familiarity with your brand. First, it gives us a new aim to reach for because there is no denying the value of a featured snippet. This has had a couple of major impacts on the search world as a whole. ![]() these all work to give the user more control over what they see right away. Have you ever searched for a question and had it come up in a box telling you the answer right away? This is a featured box:įeatured snippets can come in different forms: a paragraph, a list or a table. ![]() A featured snippet is a special way that Google shows off certain results that they feel will be most valuable to the person performing the search. ![]()
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